Advertising copywriter for hire
In an ad bind?
You’re working on a pitch. Or you’ve landed a shiny new client. You need ad ideas. And executions.
You need a freelance ad copywriter.
You’re in luck.
Get ad copy & concepts proven to work
I’m Chris, and I’ve been writing ads for the past twelve-or-so years.
In and out of agencies. In house. With art directors. Without.
Advertising brands like Greenpeace and WaterAid. Jameson and Unilever. BAE. TfL. Even the BBC.
And almost always with the same philosophy.
Relevant. Abruption.
Your ads must win attention. And they must sell. And that’s what I can help with: writing ads that demonstrate or dramatise problems and solutions – in a relevant, abrupt manner – to win attention, fans and sales.
Creative
The brand
Back Me Up.
The proposition
Back Me Up protects expensive gadgets from common mishaps.
The creative
This ad demonstrates the prospect’s problem by depicting a relatable household mishap. Adding a horse (in a high-rise flat, no less) adds abruption, which ensures the ad gets noticed.
The brand
Haulage Exchange (HX).
The proposition
Haulage companies who join Haulage Exchange have a proven way to make more money.
The creative
This budget-friendly ad highlighted the solution to the prospect’s problem: your business can take a step closer to its revenue targets if you buy HX tech. The sheer scale of the opportunity is what made this ad abrupt. Unfiltered and unedited, it showed how much HX tech earned hauliers in 2022.
The brand
Craft Metropolis.
The proposition
Locals in the unloved London borough of Penge can now get craft beer without travelling to swankier areas.
The creative
By announcing the arrival of a craft beer bar in Penge, this series of hyper-targeted Facebook ads depicted a solution to Penge locals’ problem directly. The abruption was added through self-deprecation: rather than ignore the drawbacks of Penge as a location, this series celebrated it.
The brand
Myprotein.
The proposition
You can consume more than 20g of protein by drinking a Myprotein protein shake.
The creative
One of my first ever ads looks its age. And yet the principles at play endure. This ad highlights a solution to the prospect’s problem: how to ingest a great deal of protein inexpensively. The abruption comes from the unexpected headline: how could a steak dinner possibly costs so little? The prospect then sees the logo and completes the riddle, leaving with what Luke Sullivan calls ‘a smile in the mind’.
The brand
Courier Exchange
The proposition
You’re already considering joining Courier Exchange. So join now to get an extra 6 months for free.
The creative
Here, clever targeting meant we were talking to a prospect who had already spoken with a sales consultant. The prospect was well aware of Courier Exchange’s benefits. They were almost ready to buy. And we had an offer for them. The most abrupt approach in such circumstances? Opening with the offer before prospects disengage – which is exactly what this TikTok ad did.
The brand
Polymatica.
The proposition
With Polymatica, anyone can use big data to make better business decisions – no matter what your grasp of statistics.
The creative
This ad series took multiple forms, but every ad in the series either demonstrated or dramatised the prospect’s problem or solution. The headlines mocked prevailing big data narratives, earning our prospect’s attention.
The brand
The Economist
The proposition
When you read The Economist you join the elite.
The creative
Ads for The Economist remain amongst the most lauded of all time. After wanting to write one for years, I did.
Testimonials
“WOW! These are amazing. The ad stuff is great!! And the emails look great too!”
Emma Westley, Immerj.io
“What impressed me the most was how you were able to understand such a complex product in such a short space of time then bring in a couple of big advertising ideas. I’ve worked on Madison Avenue in the past so I know how it works but rarely have I seen that before. I really think you have quite a rare talent… I just hope you don’t get snapped up before I get to use you again!”
Savio Dias, BV Holding Group
“Guys! This is our ad!!!”
Alexandra Socol, Transport Exchange Group
“Just wanted to say… this is a really good piece of work. It’s incredibly powerful, and really quite gripping.”
Tom McCarthy, MQ
“I LOVE the video script!”
Vanessa Cardwell, Bite IT Marketing