Branding.
There’s something you should know about me…
And that’s that I don’t spend a great deal of my time writing.
You might find that odd. You might think that, as a freelance copywriter, I should be writing daily from 9am to 6pm (or perhaps longer, if you’re some kind of sadist).
All good copy comes from research
But in actual fact, the majority of my time is spent researching.
I research your prospects, your products, your market and your competitors – to ensure your copy works. That is, to ensure your copy grabs your prospect by the throat and gets them listening to what you’re saying.
If I’m honest, such research quickly becomes tedious. But it’s what ensures my copy both
- strengthens your brand
- and sells
I should point out that I know what I’m doing
I’m D&AD qualified. And Cambridge Marketing College qualified.
That’s on top of my (first-class) economics degree.
And my library of books by the likes of Claude Hopkins, John Caples, David Ogilvy, Drayton Bird, Luke Sullivan, Rory Sutherland and Steve Harrison (you get the wisdom of all the above when you hire me).
I should also mention I’ve spent the past 15 years working with London’s creative agencies – through which I’ve helped brands in the tech, alcohol, FMCG, financial services and third sectors.
Should you hire me?
15 years of writing have taught me that building brand perceptions and driving sales is what all copy should do.
If you disagree, we probably shouldn’t work together.
But if you agree, ask me for a free copy sample. It already sounds like we’re on the same page.