Certain words amplify your copy’s potency. How do we know? We know thanks to direct response copy. Direct response copy aims to get prospects to do something immediately – like clicking,…

Advertising books aren’t always appropriate for small businesses. The reason? They don’t teach readers how to create advertising that boosts sales immediately. Instead, they teach readers how to create advertising that…

Print ad headlines serve a simple purpose: To grab people’s attention. The purpose, of course, is simple enough. But achieving it is far from easy. All copywriters know this (it’s especially…

Down in Brixton in South London, there’s an old, faded ad on the side of a building. Even ads like this lift sales Bovril. That’s all it says. For about…

Once upon a time, I was offered three months’ worth of home workouts for free. The guys who run my life insurance contacted me. “Chris!” they said. “You need to…

How many of your emails do you delete without opening? And how many websites do you read in their entirety? Ask yourself how many billboards you actually glance at, or…

As you probably already know, Buffer is fairly well established social media management platform. As part of their marketing, the company runs a podcast called The Science of Social Media.…

Despite being a 30 year old male into pizza and beer, I’ve been reading a magazine targeting female gym goers for a while now (for research purposes. Honest.). The magazine…

In 2011, someone called Tom Hodgkinson left his quiet life in Devon begin a new business venture in London. Five years later, Tom chronicled his first five years in business…

“You will never know exactly what brought each person [to your website], but that is not a bad thing.” They’re not my own, profound words. They’re actually the words of…